German Chamber of Commerce in China - North China

The German Chamber of Commerce in China is the official member organization which represents German companies doing business in China. The German Chamber helps its members succeed by providing up-to-date market information and practical advice. It offers a platform for the Sino-German business community and represents its member's interests towards stakeholders including governmental and public stakeholders. The Chamber was founded in 1999 and currently has around 2.400 members in mainland China.

http://china.ahk.de/

This is a past event. Registration is closed. View other German Chamber of Commerce in China - North China events.

Event Details

Mark your calendar: The German Chamber of Commerce North China is organizing the first Beijing edition of the International Communication and Marketing session maXcomm"insights" on January 14, 2020 in Beijing.


During maXcomm "insights" marketing experts will share their insights on brand marketing and communication and discuss their strategies and approaches on how to win early adopters for your brand as well as to survive in an everchanging market.


Learn more about design strategies to attract Chinese consumers, strategic planning of marketing activities and branding in China, content marketing, Chinese consumers behaviors, KOLs, digital communication and much more. Meet fellow Executives, leaders, and managers specialized in communications, public and media relations, marketing, social media and digital communications and explore new trends, exchange visions and leave inspired.


We are looking forward to welcoming you on our first maXcomm "insights" in Beijing.


About maXcomm "insights"

The first maXcomm "International Communication and Marketing Forum" took place in Shanghai 2019. With the new maXcomm "insights" edition, the German Chamber is striving to provide its members with deep dives into different aspects of Communications and Marketing throughout the year.

Agenda

January 14, 2020

Main Schedule

1:30 PM
Registration
2:00 PM - 2:15 PM
Welcome address by German Chamber
2:15 PM - 2:30 PM
Create value to brands by design multiplier - a holistic approach to reach young Chinese consumers
Lei Wang (Chief Representative and General Manager at German Design Council, Greater China)
2:30 PM - 2:45 PM
Market your company better in China
Barbara Seidelmann (Managing Director of 5 Star Plus Retail Design Beijing)
2:45 PM - 3:00 PM
Best practices for German brands in China
Pierre Eloy (Managing Director of Sennheiser Greater China)
3:00 PM - 3:30 PM
Coffee break and interactive part
3:30 PM - 4:15 PM
Panel Discussion “How customers fall in love with your product? Best practices for Brands to Survive in a Competitive Market"
4:15 PM - 4:45 PM
Networking

Speakers

Pierre Eloy (Managing Director of Sennheiser Greater China)

Pierre Eloy

Managing Director of Sennheiser Greater China

Barbara Seidelmann (Managing Director of 5 Star Plus Retail Design Beijing)

Barbara Seidelmann

Managing Director of 5 Star Plus Retail Design Beijing

Lei Wang (Chief Representative and General Manager at German Design Council, Greater China)

Lei Wang

Chief Representative and General Manager at German Design Council, Greater China

Organizer and Yearly Sponsors

Venue

Venue

WeWork @Air China Century Building
Level 3, 40 Xiaoyun Road, Chaoyang District
朝阳区霄云路40号国航世纪3层

Beijing

Contact us

For additional event or venue information, please email huang.jessica@bj.china.ahk.deYou can also reach us at +86 1065396663

See route